We are delighted to announce that hajoona has been honored with the German Design Award 2026 in the category “Excellent Communications Design – Brand Identity” for the first time!
With this prestigious award, the German Design Council recognizes our rebranding in 2023, which consistently translates our brand philosophy of “Simple & Effective” into design and communication. Our rebranding sums up what we stand for: Simple & Effective – science meets lifestyle, clear in design, powerful in effect.
A design that makes our values visible and has been recognized for what makes hajoona special: meaning, attitude, and impact. Our premium supplement portfolio stands for uncompromising quality and scientifically based formulas that can be easily integrated into everyday life. Developed in close collaboration with a scientific advisory board and tested by independent institutes, each of our products follows a clear principle: highly complex in development – simple in application – effective in results.
This interplay of research and everyday practicality is also reflected in the brand image: clear, modern, and internationally understandable. The design combines minimalist packaging with concise product names that get straight to the point in terms of benefits and effects.
“We are delighted to receive this award – it shows that we took the right step with our rebranding,” says Daniela Lipgens, Managing Director of hajoona.
The German Design Award is one of the most prestigious international design awards. Only nominated projects, products, and communication services are eligible to participate – they are evaluated in a multi-stage process by an independent, international jury of experts.
With over 3,900 submissions from 57 countries, the competition is one of the largest of its kind. And in 2026, we too will be among the award-winning brands.
hajoona. Now officially recognized.
