Welcome to hajoona world.
Begin a new chapter with us. A chapter in which vitality, health, and performance exist in perfect harmony. A chapter in which you’re not even fazed by the hustle and bustle of the modern world and can finally exploit the full potential of your body again. Whether you suffer from weight fluctuation, a lack of energy, or poor concentration, hajoona can help you break free of old routines and live a healthier life each and every day.
hajoona products
Our products are highly complex in their composition and yet simple to use. They offer a clear focus on concrete needs and goals, which is what makes them so effective. And they’re perfectly coordinated, allowing you to tailor them to your daily routine.
What our customers say
Jonas Peinhart, Soccer academy & national team player
“I’ve been using hajoona Balance Green Coffee for six months now and I’m really impressed by the noticeable positive effect I’ve noticed in my performance and in general. I feel more focused and more efficient during games.”
Lukas Reichle, Basketball Pro,BK Dukes (Austria)
“hajoona helps me with my everyday workouts! I have more energy prior to and after my exercises, and my focus has improved. Additionally, I sleep better!”
Eleni Petroulaki, Fitness-Influencer
“Ever since I started drinking a sachet of hajoona Vitality every day, I have felt fit and energized. The blend of vitamins, minerals and trace elements is exceptional and boosts my performance during training!”
Korbinian Holzer, Member of the german nation ice hockey team and participant of the Olympic Games
Korbinian Holzer, a multiple World Cup participant and Olympian, trusts hajoona products.
Thomas Jaklitsch, ultra-cyclist, mental coach, speaker and author
“For 3 years, hajoona Green Coffee with medicinal mushrooms has been my daily treat and companion throughout the day. It helps me to maintain my weight of 59 kg as an almost 50-year-old. During the competition season and especially during the 24-hour races, it supports me, supplemented with the Cordyceps mushroom, to perform when others are already tired! Balance and Performance are perfect names not only for the products, but also for a life motto: Be balanced and that’s why you perform! The fact that all the products are on the Cologne List also gives me a feeling of security.”
Eva Knoop, Entrepreneur
“My 1-year experience with “Balance”: The green coffee is enjoyable. I lost 10 pounds and have maintained it, gained mental clarity, reduced stress, and eliminated cravings. I simply feel better.”
Johanna Zettl, Entrepreneur
“The hajoona Balance Green Coffee is not just my healthy morning drink, it also gives me pleasure and inner stability. It boosts my energy level, helping me concentrate on my work and perform better in my sports activities afterward.”
Shops & Teampartner finden

Nature is our Superpower.
We believe in the power of nature. Therefore, we use only high-quality, natural ingredients for our products. For the highest demands and unique results.
Magazin
Hericium: a mushroom with a tradition and a future
Nature’s Wisdom in a Unique Form: The Lion’s Mane MushroomIt looks like a tiny coral, goes by the name Lion’s Mane, and thrives on old hardwood trees—Hericium erinaceus, also known as Lion’s Mane Mushroom, is a fascinating fungus with a rich tradition. Long valued in Asian cuisine and medicine, it’s now gaining recognition in the…
When the body sends an SOS. Do you recognize the signs?
Stress: A Silent Companion in Modern LifeWe live in a time when stress has almost become part of everyday life—often unnoticed, often underestimated. Appointments, expectations, constant availability, and high performance pressure keep our nervous system on high alert. And while our minds may push on, our bodies often sound the alarm much earlier—with subtle signals…
REM, deep sleep & co.: A look into the night
A restful sleep feels like magic: We wake up feeling fresh, focused – simply like new. But what exactly happens during the night when our body seems to be “doing nothing”? The answer lies in a highly complex interplay of biological processes that take place in so-called sleep phases. Sleep is not a uniform state,…
Double defense system
Our bodies are exposed to numerous external influences every day. Bacteria, viruses and other potential contaminants lurk everywhere – in the air, in food or on surfaces. We have a sophisticated protective system to thank for the fact that we don’t constantly fall ill: our immune system. But many people don’t know that it consists…
Exciting belly whispering
What the gut reveals about emotions Spoiler: Your gut thinks for you – and sometimes even before you do. What research has long confirmed is often overlooked in everyday life: The gut can be linked to emotional well-being. But how exactly does it work? And how can you specifically support your gut in everyday life?…
Magazine
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Body Restart – healthy together.
Boost the effect of our products with the comprehensive Body Restart health program. Reset your body.


Embrace
tomorrow.
hajoona & steps for children
We believe that every child deserves to be loved, cared for and given a chance. That is why we want to share and give to them.
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