Charity - hajoona

Gruppe lachender Kinder spielt vor einem orangefarbenen Container mit der Aufschrift „steps for children“ – Symbol für Bildung, Gemeinschaft und Hoffnung.

Embrace tomorrow

hajoona & steps for children
With our charity concept, we are helping to create a future in which every child can pursue their dreams. For a better tomorrow.

More embracing.

Sharing responsibility. Strengthening the future.
As a company, we take responsibility—and consciously empower those who need support to lead a good, self-determined life. With our social commitment and the strength of the hajoona community, we lay the foundations for a better future for children who need help. We believe that every child has a right to love, care, and opportunities.

Our vision: a community that – together with our partner steps for children – provides hope, encouragement, and real opportunities for development.

For a future full of opportunities

About steps for children:
The foundation is active in Namibia and Zimbabwe and is committed to improving the long-term prospects of children, young people, and families affected by poverty and exclusion. The programs are based on holistic learning opportunities—from early childhood education to graduation. One special component is the Guardian Angel Program, which accompanies children through to grade 12, opening doors to education and careers.

Why we

Health. Freedom. Growth. Together we are creating the future.
In Namibia, education means prospects. That is why we invest in early support, protected learning environments, and continuous support up to 12th grade – for stable development and real opportunities.

Early Start, Real Progress: from kindergarten to 12th grade (Guardian Angel Program)
Safe spaces, strong support: loving care, healthy meals, strong community
Enduring impact: continuous & qualitative support instead of one-time donations

care

Zwei Kinder mit dunkler Hautfarbe lächeln fröhlich in die Kamera. Das Mädchen im Vordergrund trägt eine hellblaue Jacke und hat geflochtene Haare. Der Junge hinter ihr, und lehnt sich leicht zu ihr hin. Beide lächeln.

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On site. Close by.

This trip showed us what the future feels like. Together with our team partners, we experienced a wonderful place for children: safe, appreciative, full of possibilities. We laughed, learned, held hands, and answered questions. Teachers and caregivers who are there with heart and patience. Children who proudly read their first words aloud, wipe the blackboard, and help each other. Encounters that connect and make it clear: Education creates freedom.

How your contribution works

Simple. Effective. Transparent.

Little steps. Big change.

Kinder sitzen gemeinsam an einem Tisch, malen und basteln, während eine Betreuerin sie begleitet – Symbol für Bildung, Kreativität und Förderung im steps-for-children-Projekt.

Subscribe → Support

With every new subscription, €1 goes into the fund.
In short: a new subscription (12 months, 2 product values) in your downline = €1 for the guardian angel program from steps for children. Together, we enable successful school careers up to grade 12.

You + Community → Momentum

Team activities and events amplify the impact.
Ideas: Body Restart Runs, step challenges, fundraising cooking evenings, story posts—share your enthusiasm. Every contribution counts.

Vier Kinder sitzen an einem Tisch und halten selbst gebastelte Schutzengel-Figuren hoch. Sie lächeln und wirken fröhlich – Symbol für Kreativität, Hoffnung und Förderung im steps-for-children-Projekt.

Individual Action → Direct Support

Donate directly to steps for children – with “#hajoona + Schutzengel-Programm” in the reference field (donation receipt available).

Drei junge Frauen sitzen nebeneinander und lächeln in die Kamera. Sie tragen gelbe Pullover und wirken fröhlich und zuversichtlich – ein Moment, der Gemeinschaft, Bildung und Zukunftschancen symbolisiert.

Transparency → Trust

We regularly share updates, stories, and results—clearly and comprehensively.
Little steps. Big change.

Make a

Together, we give children the chance to build a future of their own choosing. With your donation, you provide the protection, food, and love that a new beginning requires.

Donate now

difference